What is Pay Per Click (PPC) Google Adwords
PPC is a search marketing strategy that places small text/images, like the image above, on Google search results pages (seen along the header and right side bar on Google searches). The great thing about Adwords is ‘you only pay when someone clicks on your Ad.’
Benefits of PPC Advertising
# Immediate – PPC can produce almost immediate results and be easily modified to suit your marketing strategy.
# Cost Control – You decide on your daily/weekly advertising budgets
# Targeted – Ads attract visitors who are looking for exactly what you have to offer and can be aimed at specific geo-locations, age groups and genders and directed back to your chosen web page.
# Brand Exposure – With PPC your brand can appear at the top of Google search results immediately, something that traditional SEO can take months to achieve.
# Measurable – PPC gives measurable results allowing you to make informed decisions.
# Testing & Analysis – PPC allows instant testing of keywords and Ads so we can give you regular objective written feedback on your campaigns.
PPC is a great way to drive traffic immediately to your site. Customers searching for your services/products are targeted in every way imaginable. Resulting in higher conversion rates and efficiency of your marketing spend.
If you need to build a customer base quickly, we can help, using Adwords.
If you need to test a product’s potential, even before it’s put into production, we can help, using Adwords.
If you have a limited budget and want to target every penny to achieve maximum cost effectiveness, we can help, using Adwords.
Want to know more about how PPC (Adwords) can grow your business?
Give us a call or Contact us today for a chat on 01482 363228